After going through three broken umbrellas in one week, Dutch industrial designer Gerwin Hoogendoorn put together the senz, the technically-crafted, kite-shaped parasol built to be stormproof. It was impressive enough to catch the eye of buyers at Opening Ceremony, who apparently "oohed and aahed so much" that they decided to collaborate with Hoogendoorn for one of their own with a limited edition run bearing the OC logo. The senz is actually pretty impressive once you get to know the advantages...
After going through three broken umbrellas in one week, Dutch industrial designer Gerwin Hoogendoorn put together the senz, the technically-crafted, kite-shaped parasol built to be stormproof. It was impressive enough to catch the eye of buyers at Opening Ceremony, who apparently "oohed and aahed so much" that they decided to collaborate with Hoogendoorn for one of their own with a limited edition run bearing the OC logo. The senz is actually pretty impressive once you get to know the advantages...
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